The design office GARDENERS (Frankfurt/Main) being responsible for the DAM corporate design package just received the iF Award 2012 for Communication. We are glad about this result – congratulations!
Since its introduction in the year 2004, the iF communication design award (advertised by the Industrie Forum Design e.V.) has been among the top national and international awards. Those who are successful here, have delivered an outstanding piece of communication design. The iF label is recognized the world over as a seal of design excellence
An abstract from the submission text:
Square meets Serif - the corporate design for Deutsches Architekturmuseum (DAM) reflects the architecture of the building itself. The powerful, distinct blend of the two corporate fonts (DAM Head font © GARDENERS / Celeste) form a quotation of Ungers’ architectural concept, based on the square, which links Modernism with historicizing aspects. The design allows sufficient leeway for a wide range of curated content and guarantees a strong presence with a high level of recognition. The corporate design covers posters, invitations and banners, website and newsletter, correspondence, advertisements, signage and directions.
On February 10, 2012 the iF design awards night will take place at the BMW Welt in Munich, from that point of time there will be an online exhibition.